{"id":838,"date":"2006-03-07T10:19:27","date_gmt":"2006-03-07T09:19:27","guid":{"rendered":"http:\/\/textundblog.de\/?p=838"},"modified":"2006-03-07T10:33:30","modified_gmt":"2006-03-07T09:33:30","slug":"seth-godin-uber-das-google-marketing","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=838","title":{"rendered":"Seth Godin \u00fcber das Google-Marketing"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/google.gif?resize=143%2C53\" width=\"143\" height=\"53\" alt=\"Google\" title=\"Google\" \/><br \/>\nWer etwas \u00fcber das Google-Marketing lernen m\u00f6chte, der opfere 48 Minuten seiner kostbaren Zeit und schaue sich dieses hochinteressante <a href=\"http:\/\/video.google.com\/videoplay?docid=-6909078385965257294\">Video<\/a> eines Vortrages von <a href=\"http:\/\/sethgodin.typepad.com\/\">Seth Godin<\/a> an. Tenor des Vortrages: Google steckt kein Geld in die Werbung, sondern in ein Produkt, das von den Nutzern angenommen wird und das sich damit selbst &#8222;verkauft&#8220;.<br \/>\nDazu passend zwei Nachrichten zu Google:<br \/>\n1. netzeitung: \u00ab<a href=\"http:\/\/www.netzeitung.de\/internet\/385811.html\">Google plant Speicherdienst f\u00fcr Dateien<\/a>\u00bb<br \/>\n2. Basic Thinking Blog: \u00ab<a href=\"http:\/\/www.basicthinking.de\/blog\/2006\/03\/06\/google-testet-datums-basierende-suche\/\">Google testet Datums basierende Suche<\/a>\u00bb<br \/>\n[Hinweis auf Godins Google-Video via <a href=\"http:\/\/www.tecnorantes.com\/2006\/03\/06\/seth-godin-y-google\/\">Tecnorantes<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wer etwas \u00fcber das Google-Marketing lernen m\u00f6chte, der opfere 48 Minuten seiner kostbaren Zeit und schaue sich dieses hochinteressante Video eines Vortrages von Seth Godin an. Tenor des Vortrages: Google steckt kein Geld in die Werbung, sondern in ein Produkt, das von den Nutzern angenommen wird und das sich damit selbst &#8222;verkauft&#8220;. Dazu passend zwei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-838","post","type-post","status-publish","format-standard","hentry","category-internet"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-dw","jetpack-related-posts":[{"id":2816,"url":"https:\/\/textundblog.de\/?p=2816","url_meta":{"origin":838,"position":0},"title":"Seth Godin: personal branding in Zeiten von Google","author":"Markus","date":"28\/2\/2009","format":false,"excerpt":"Seth Godin beschreibt in seinem Blog die Gefahren der (unbedachten) Omnipr\u00e4senz im Web und r\u00e4t: \u2026always act as if you're on Candid Camera, because you are\u2026 Recht hat er. Der Umgang mit pers\u00f6nlichen Daten im Netz m\u00fcsste l\u00e4ngst Schulfach sein. Allzu unbedacht stellen Menschen (allzu) private Informationen von sich ins\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Seth Godins Blog: Personal Branding in the age of Google","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/sethgodinblog.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1414,"url":"https:\/\/textundblog.de\/?p=1414","url_meta":{"origin":838,"position":1},"title":"Masterplan: \u00dcber die Macht von Google","author":"Markus","date":"2\/2\/2007","format":false,"excerpt":"Den Wirtschaftsmeldungen der letzten Tage (z.B. FTD) konnten wir entnehmen, dass der Konzern Google im 4. Quartal 2006 \u00fcber 1.03 Milliarden U$ (!) Nettogewinn eingefahren hat. \u00dcberpr\u00fcfen wir eigenes Recherche- und Netznutzungsverhalten, merken wir immer st\u00e4rker, dass wir um Google kaum herumkommen. Praktische Google-Dienste wie Google Earth, Google Mail werden\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":183,"url":"https:\/\/textundblog.de\/?p=183","url_meta":{"origin":838,"position":2},"title":"Google als TV-Zeitschrift?","author":"Markus","date":"25\/1\/2005","format":false,"excerpt":"Google bietet st\u00e4ndig neue Suchfunktionen f\u00fcr immer weitere Bereiche des Alltags an. Nun ist das Fernsehen an der Reihe. Dazu passt auch folgender Eintrag aus \"notizen aus der provinz\", der sich mit der immer umfangreicheren Funktionalit\u00e4t des Suchmaschinenriesen besch\u00e4ftigt.","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Google","src":".\/wp-content\/google.gif","width":350,"height":200},"classes":[]},{"id":1318,"url":"https:\/\/textundblog.de\/?p=1318","url_meta":{"origin":838,"position":3},"title":"Barrierefreies Webdesign f\u00fcr alle","author":"Markus","date":"23\/11\/2006","format":false,"excerpt":"Direktlink Google Video Grundaussage des Vortrages: Barrierefreies Webdesign ist Webdesign f\u00fcr alle! Man kann in k\u00fcrzerer Zeit (20 Minuten) nicht mehr \u00fcber dieses wichtige Thema erfahren. Nettes Detail am Rande: der auf deutsch gehaltene Vortrag des \u00d6sterreichers Simon Dorner ist - sozusagen sprachbarrierefrei ;-) - deutsch untertitelt. Simon Dorner hat\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":543,"url":"https:\/\/textundblog.de\/?p=543","url_meta":{"origin":838,"position":4},"title":"Mit Google telefonieren: Google Talk","author":"Markus","date":"24\/8\/2005","format":false,"excerpt":"Jetzt bietet Google auch Voice-over-IP (\"Telefonieren \u00fcbers Internet\") an. Das neueste Kind der Google-Familie hei\u00dft Google Talk und wiegt 900 Kilobyte. heise-online schreibt dazu: In der jetzigen, von Google als Beta-Version bezeichneten Ausgabe arbeitet die Software nicht mit anderen Instant-Messaging-Clients etwa von Yahoo, MSN oder AOL zusammen -- Google betont\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Google Talk","src":".\/wp-content\/talk_logo.gif","width":350,"height":200},"classes":[]},{"id":1903,"url":"https:\/\/textundblog.de\/?p=1903","url_meta":{"origin":838,"position":5},"title":"Mobiles OpenSource-Betriebssystem Android","author":"Markus","date":"13\/11\/2007","format":false,"excerpt":"Mobiles Internet wird das Thema der n\u00e4chsten Jahre werden, ich denke, das ist allen klar. Davon konnte ich mich auch in der letzten Woche bei den interessanten Vortr\u00e4gen auf dem World Usability Day 2007 hier in Hamburg \u00fcberzeugen. Der iPhone-Hype zeigt aber auch, dass dies noch ein unheimlich teurer Spa\u00df\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=838"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/838\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}