{"id":7115,"date":"2016-06-02T11:28:48","date_gmt":"2016-06-02T09:28:48","guid":{"rendered":"http:\/\/textundblog.de\/?p=7115"},"modified":"2016-06-02T11:37:52","modified_gmt":"2016-06-02T09:37:52","slug":"die-bahn-ueberrascht-mit-sehr-gutem-spot","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=7115","title":{"rendered":"Die Bahn \u00fcberrascht mit sehr gutem Spot"},"content":{"rendered":"<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2j80tCzDZgU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=de-DE&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>So einen guten Spot h\u00e4tte ich der Bahn nie zugetraut. Dass es ihr gelungen ist, kommt so \u00fcberraschend wie das Ende des Films. Erst das Video anschauen, dann den Artikel in der FAZ lesen:<br \/>\n<a href=\"http:\/\/www.faz.net\/aktuell\/wirtschaft\/unternehmen\/deutsche-bahn-wirbt-mit-homosexuellem-fussballer-14265279.html#GEPC;s6\">Tabu-Bruch bei der Deutschen Bahn<\/a>.<br \/>\n<!--more--><\/p>\n<p><a href=\"https:\/\/youtu.be\/2j80tCzDZgU\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7117\" data-permalink=\"https:\/\/textundblog.de\/?attachment_id=7117\" data-orig-file=\"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot2.jpg?fit=600%2C248&amp;ssl=1\" data-orig-size=\"600,248\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bahn-spot2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot2.jpg?fit=600%2C248&amp;ssl=1\" title=\"Bahn Spot\" src=\"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot2.jpg?resize=600%2C248&#038;ssl=1\" alt=\"Bahn Spot\" width=\"600\" height=\"248\" class=\"alignnone size-full wp-image-7117\" srcset=\"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot2.jpg?resize=300%2C124&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/youtu.be\/2j80tCzDZgU\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7116\" data-permalink=\"https:\/\/textundblog.de\/?attachment_id=7116\" data-orig-file=\"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot.jpg?fit=600%2C248&amp;ssl=1\" data-orig-size=\"600,248\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bahn-spot\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot.jpg?fit=600%2C248&amp;ssl=1\" title=\"Bahn Spot\" src=\"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot.jpg?resize=600%2C248&#038;ssl=1\" alt=\"Bahn Spot\" width=\"600\" height=\"248\" class=\"alignnone size-full wp-image-7116\" srcset=\"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/bahn-spot.jpg?resize=300%2C124&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So einen guten Spot h\u00e4tte ich der Bahn nie zugetraut. Dass es ihr gelungen ist, kommt so \u00fcberraschend wie das Ende des Films. Erst das Video anschauen, dann den Artikel in der FAZ lesen: Tabu-Bruch bei der Deutschen Bahn.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-7115","post","type-post","status-publish","format-standard","hentry","category-video"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-1QL","jetpack-related-posts":[{"id":2774,"url":"https:\/\/textundblog.de\/?p=2774","url_meta":{"origin":7115,"position":0},"title":"Super-Bowl-Werbespots schon jetzt sehen","author":"Markus","date":"30\/1\/2009","format":false,"excerpt":"Wer schon mal in die Werbespots reinschauen m\u00f6chte, die w\u00e4hrend des Super-Bowl-Finales (1.2.09) gezeigt werden, hat bei Adweek Media die M\u00f6glichkeit dazu. Es sind ein paar wirklich gute Spots dabei. Besonders gelungen finde ich die Filme Career Builder \"Tips\" (herrlich die im Auto schreiende Frau, die nicht mehr auf ihre\u2026","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/textundblog.de\/?cat=18"},"img":{"alt_text":"Adweek zeigt die Superbowl-Werbespots im voraus","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/superbowlads.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1714,"url":"https:\/\/textundblog.de\/?p=1714","url_meta":{"origin":7115,"position":1},"title":"Gute Werbung, doch wof\u00fcr?","author":"Markus","date":"24\/7\/2007","format":false,"excerpt":"Direktlink YouTube Kommt ihr drauf, wof\u00fcr hier geworben wird? Erst den genialen Spot anschauen, dann die Infos hier oder da zum in Hamburg konzipierten Cannes Lions-Gewinner 2007 in der Kategorie Gold lesen. Der Spot findet auch international immer gr\u00f6\u00dferen Gefallen: es gibt ihn auf Youtube bereits spanisch untertitelt. [via schreiblogade]","rel":"","context":"In &quot;Hamburg&quot;","block_context":{"text":"Hamburg","link":"https:\/\/textundblog.de\/?cat=15"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10431,"url":"https:\/\/textundblog.de\/?p=10431","url_meta":{"origin":7115,"position":2},"title":"Instawalk &#8222;Eine Stadt wird bunt &#8211; Hamburg Graffiti History 1980 \u2013 1999&#8220;","author":"Markus","date":"4\/12\/2022","format":false,"excerpt":"Gestern war ich zu einem ganz besonderen Instawalk eingeladen, von dem ich hier gerne ausf\u00fchrlich berichten m\u00f6chte. Das Museum f\u00fcr Hamburgische Geschichte hat zum Besuch der Ausstellung \"Eine Stadt wird bunt - Hamburg Graffiti History 1980 \u2013 1999\" eingeladen, samt Kuratorenf\u00fchrung und Vororterkundung in Hamburg von wichtigen Graffiti-Spots unter Einsatz\u2026","rel":"","context":"In &quot;Foto&quot;","block_context":{"text":"Foto","link":"https:\/\/textundblog.de\/?cat=10"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/7CEF0DFB-6EBB-402B-8812-854D3C2C63A4-scaled.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/7CEF0DFB-6EBB-402B-8812-854D3C2C63A4-scaled.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/7CEF0DFB-6EBB-402B-8812-854D3C2C63A4-scaled.jpeg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/7CEF0DFB-6EBB-402B-8812-854D3C2C63A4-scaled.jpeg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/7CEF0DFB-6EBB-402B-8812-854D3C2C63A4-scaled.jpeg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5104,"url":"https:\/\/textundblog.de\/?p=5104","url_meta":{"origin":7115,"position":3},"title":"John Lewis Weihnachts-Spot 2012 \u2013 oder The Power of Werbung","author":"Markus","date":"13\/11\/2012","format":false,"excerpt":"http:\/\/youtu.be\/0N8axp9nHNU Gut gemachte Werbung schau ich mir immer gerne an. Selbst wenn ich nicht hinter der Botschaft stehe, dass weihnachtliche Liebesbezeugung im Konsum enden muss. Traumhaft sch\u00f6ner Spot, den man bei uns auch jenseits der beabsichtigten Botschaft sehen kann, m\u00f6glichst viele Weihnachtseink\u00e4ufe beim britischen Warenhaus John Lewis zu machen. Der\u2026","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/textundblog.de\/?cat=18"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/0N8axp9nHNU\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3718,"url":"https:\/\/textundblog.de\/?p=3718","url_meta":{"origin":7115,"position":4},"title":"Tippexperience &#8211; Gut gemachte Werbung wirkt","author":"Markus","date":"2\/9\/2010","format":false,"excerpt":"Ein gutes Beispiel f\u00fcr eine Webkampagne die wirkt, ist dieser interaktive Spot von Tipp-Ex. Klicken, schauen, warten, eingeben und staunen: youtube.com\/tippexperience.","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/textundblog.de\/?cat=18"},"img":{"alt_text":"Was soll der J\u00e4ger mit dem B\u00e4r machen?","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/tippexperience.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2951,"url":"https:\/\/textundblog.de\/?p=2951","url_meta":{"origin":7115,"position":5},"title":"Heineken und der Walk-in-frigde","author":"Markus","date":"5\/5\/2009","format":false,"excerpt":"Der hier schon einmal unter dem Titel \u00abHeineken wei\u00df was M\u00e4nner & Frauen w\u00fcnschen\u00bb vorgestellte Heineken-Spot hat jetzt einen lustigen Nachfolger: Direktlink YouTube A walk-in-frigde. ;-) Klasse! Auch wenn der Spot in Umsetzung und Originalit\u00e4t nicht mehr an den ersten Teil rankommt, ist er doch eine nette Erg\u00e4nzung. [via Sabine\u2026","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/textundblog.de\/?cat=18"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/7115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7115"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/7115\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}