{"id":5104,"date":"2012-11-13T18:53:16","date_gmt":"2012-11-13T17:53:16","guid":{"rendered":"http:\/\/textundblog.de\/?p=5104"},"modified":"2012-11-13T18:54:06","modified_gmt":"2012-11-13T17:54:06","slug":"john-lewis-weihnachts-spot-2012-oder-the-power-of-werbung","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=5104","title":{"rendered":"John Lewis Weihnachts-Spot 2012 \u2013 oder The Power of Werbung"},"content":{"rendered":"<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0N8axp9nHNU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=de-DE&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Gut gemachte Werbung schau ich mir immer gerne an. Selbst wenn ich nicht hinter der Botschaft stehe, dass weihnachtliche Liebesbezeugung im Konsum enden muss. Traumhaft sch\u00f6ner Spot, den man bei uns auch jenseits der beabsichtigten Botschaft sehen kann, m\u00f6glichst viele Weihnachtseink\u00e4ufe beim britischen Warenhaus <a href=\"http:\/\/www.johnlewis.com\/\">John Lewis<\/a> zu machen.<\/p>\n<p>Der Song, den wir h\u00f6ren, ist ein Cover des <em>Frankie Goes to Hollywood<\/em> Songs &#8218;Power of Love&#8216;, gesungen von der 20-j\u00e4higen Britin <a href=\"https:\/\/de.wikipedia.org\/wiki\/Gabrielle_Aplin\">Gabrielle Aplin<\/a>, die es nach 12 Millionen YouTube-Aufrufen zu einem Plattenvertrag bei <em>Parlophone Records<\/em> gebracht hat.<\/p>\n<p>[via <a href=\"http:\/\/www.qxm.de\/gestaltung\/2747\/john-lewis-the-journey\">esse est percipi<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gut gemachte Werbung schau ich mir immer gerne an. Selbst wenn ich nicht hinter der Botschaft stehe, dass weihnachtliche Liebesbezeugung im Konsum enden muss. Traumhaft sch\u00f6ner Spot, den man bei uns auch jenseits der beabsichtigten Botschaft sehen kann, m\u00f6glichst viele Weihnachtseink\u00e4ufe beim britischen Warenhaus John Lewis zu machen. Der Song, den wir h\u00f6ren, ist ein [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5104","post","type-post","status-publish","format-standard","hentry","category-video"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-1kk","jetpack-related-posts":[{"id":1319,"url":"https:\/\/textundblog.de\/?p=1319","url_meta":{"origin":5104,"position":0},"title":"Weihnachtswerbung Freixenet Navidad","author":"Markus","date":"25\/11\/2006","format":false,"excerpt":"Freixenet Navidad 1999, Direktlink YouTube W\u00e4hrend an diesem Wochenende in Deutschland bei fr\u00fchlingshaften 18 Grad viele Weihnachtsm\u00e4rkte meteorologisch und stimmungsm\u00e4\u00dfig leicht deplaziert wirken - und doch irgendwie die Weihnachtszeit einl\u00e4uten - geht f\u00fcr viele Spanier die (Vor-)Weihnachtszeit erst los, wenn Freixenet seine ber\u00fchmten Weihnachtsspots schaltet. So erz\u00e4hlt zum Beispiel Manuls\u2026","rel":"","context":"In &quot;Spanisch&quot;","block_context":{"text":"Spanisch","link":"https:\/\/textundblog.de\/?cat=8"},"img":{"alt_text":"Freixenet","src":".\/wp-content\/freixenet.jpg","width":350,"height":200},"classes":[]},{"id":2724,"url":"https:\/\/textundblog.de\/?p=2724","url_meta":{"origin":5104,"position":1},"title":"Frohes Neues Jahr 2009 &#8211; \u00a1Feliz A\u00f1o Nuevo!","author":"Markus","date":"1\/1\/2009","format":false,"excerpt":"Normalerweise gibt's ja hier im Blog keine Werbung. Doch wenn Werbung so gut gemacht ist, will ich von dieser Regel gerne Abstand nehmen: Direktlink YouTube Freixenet ist in Spanien bekannt f\u00fcr seine aufwendig produzierten Weihnachts- und Neujahrsspots (siehe Weihnachtswerbung Freixenet Navidad und Martin Scorseses Hitchcock-Hommage f\u00fcr Freixenet). Ich finde den\u2026","rel":"","context":"In &quot;Spanisch&quot;","block_context":{"text":"Spanisch","link":"https:\/\/textundblog.de\/?cat=8"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3441,"url":"https:\/\/textundblog.de\/?p=3441","url_meta":{"origin":5104,"position":2},"title":"Alice im Web Wonderland","author":"Markus","date":"18\/3\/2010","format":false,"excerpt":"Alice im Wunderland ist durch die Neuverfilmung von Tim Burton (Trailer) zur Zeit wieder in aller Munde. So toll soll die ja gar nicht sein, was man so h\u00f6rt und liest. Wenn der gute Burton - wie viele vor ihm - den Stoff schon anpackt, und - das ist sein\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Alice gezeichnet von Lewis Carroll im Manuskript 'Alice's Adventures Under Ground' von 1864","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/alice-36.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1714,"url":"https:\/\/textundblog.de\/?p=1714","url_meta":{"origin":5104,"position":3},"title":"Gute Werbung, doch wof\u00fcr?","author":"Markus","date":"24\/7\/2007","format":false,"excerpt":"Direktlink YouTube Kommt ihr drauf, wof\u00fcr hier geworben wird? Erst den genialen Spot anschauen, dann die Infos hier oder da zum in Hamburg konzipierten Cannes Lions-Gewinner 2007 in der Kategorie Gold lesen. Der Spot findet auch international immer gr\u00f6\u00dferen Gefallen: es gibt ihn auf Youtube bereits spanisch untertitelt. [via schreiblogade]","rel":"","context":"In &quot;Hamburg&quot;","block_context":{"text":"Hamburg","link":"https:\/\/textundblog.de\/?cat=15"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1821,"url":"https:\/\/textundblog.de\/?p=1821","url_meta":{"origin":5104,"position":4},"title":"Fight for Kisses: Wie Werbung wunderbar wirkt","author":"Markus","date":"17\/9\/2007","format":false,"excerpt":"Die Marketing-Agentur JWT hat sich folgenden Spruch auf die Fahnen geschrieben: We create ideas for our clients that people want to spent time with. Und nicht nur die Spots der Werbeprofis sind originell, auch die gew\u00f6hnungsbed\u00fcrftige Navigation auf der Website f\u00e4llt aus dem Rahmen und l\u00e4sst den Besucher beim Reinklicken\u2026","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/textundblog.de\/?cat=18"},"img":{"alt_text":"JWT - Firmenmotto auf der Website","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/jwt.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2774,"url":"https:\/\/textundblog.de\/?p=2774","url_meta":{"origin":5104,"position":5},"title":"Super-Bowl-Werbespots schon jetzt sehen","author":"Markus","date":"30\/1\/2009","format":false,"excerpt":"Wer schon mal in die Werbespots reinschauen m\u00f6chte, die w\u00e4hrend des Super-Bowl-Finales (1.2.09) gezeigt werden, hat bei Adweek Media die M\u00f6glichkeit dazu. Es sind ein paar wirklich gute Spots dabei. Besonders gelungen finde ich die Filme Career Builder \"Tips\" (herrlich die im Auto schreiende Frau, die nicht mehr auf ihre\u2026","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/textundblog.de\/?cat=18"},"img":{"alt_text":"Adweek zeigt die Superbowl-Werbespots im voraus","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/superbowlads.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/5104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5104"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/5104\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}