{"id":3399,"date":"2010-02-25T12:47:49","date_gmt":"2010-02-25T11:47:49","guid":{"rendered":"http:\/\/textundblog.de\/?p=3399"},"modified":"2010-02-25T12:50:59","modified_gmt":"2010-02-25T11:50:59","slug":"social-media-fur-autoren","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=3399","title":{"rendered":"Social Media f\u00fcr Autoren"},"content":{"rendered":"

Interessantes Interview mit Chris Brogan<\/a> (u.a. Leiter der Marketing-Agentur New Marketing Labs<\/em>, s. Bio<\/a>) zu den M\u00f6glichkeiten, die Social Media f\u00fcr Autoren bietet und zur Frage, ob sie \u00fcberhaupt noch einen Verlag brauchen:<\/p>\n

<\/object>
Direktlink YouTube<\/a><\/cite><\/span><\/p>\n

Mir gef\u00e4llt seine Bemerkung gleich zu Anfang: Nicht gleich in den Social-Media-Raum eintreten und sagen: «Hallo, das ist mein Buch!». \ud83d\ude09<\/p>\n

Seinen Ratgeber «Using the Social Web to Find Work<\/a>» (PDF, 19 Seiten, 1 MB) beendet Chris Brogan<\/a> mit den eindringlichen und wahren Worten:<\/p>\n

\nRemember that YOU are every bit as capable of finding and building networks as anyone. Don’t wait for others. Build your
\nown and nurture them. It’s a winning strategy no matter what your current circumstances.<\/p><\/blockquote>\n

Da ist was dran.<\/p>\n

[via Leaner Wattig – Ich mach was mit B\u00fcchern<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

Interessantes Interview mit Chris Brogan (u.a. Leiter der Marketing-Agentur New Marketing Labs, s. Bio) zu den M\u00f6glichkeiten, die Social Media f\u00fcr Autoren bietet und zur Frage, ob sie \u00fcberhaupt noch einen Verlag brauchen: Direktlink YouTube Mir gef\u00e4llt seine Bemerkung gleich zu Anfang: Nicht gleich in den Social-Media-Raum eintreten und sagen: «Hallo, das ist mein Buch!». […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,11],"tags":[69],"class_list":["post-3399","post","type-post","status-publish","format-standard","hentry","category-internet","category-literatur","tag-socialmedia"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-SP","jetpack-related-posts":[{"id":4637,"url":"https:\/\/textundblog.de\/?p=4637","url_meta":{"origin":3399,"position":0},"title":"Vortrag an der Uni Hamburg: \u00abDas Social-Media-Konzept der Stabi\u00bb","author":"Markus","date":"12\/4\/2012","format":false,"excerpt":"Vor ein paar Wochen habe ich an der Uni Hamburg im Rahmen der Veranstaltungsreihe \u00abHochschulmarketing: Sind Facebook & Co f\u00fcr Hochschulen nutzbar?\u00bb f\u00fcr die Kollegen aus anderen Fachbereichen das \u00abSocial-Media-Konzept der Stabi\u00bb vorgestellt: Mein 21-min\u00fctiger Vortrag (mit kurzem Tonausfall von Minute 4-5) kann hier oder auf dem Uni-Portal Lecture2go nachgeschaut\u2026","rel":"","context":"In "Hamburg"","block_context":{"text":"Hamburg","link":"https:\/\/textundblog.de\/?cat=15"},"img":{"alt_text":"\u00abDas Social-Media-Konzept der Stabi\u00bb","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/socmedstabi-unihh.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4822,"url":"https:\/\/textundblog.de\/?p=4822","url_meta":{"origin":3399,"position":1},"title":"Praxishandbuch Bibliotheks- und Informationsmarketing","author":"Markus","date":"31\/7\/2012","format":false,"excerpt":"Letzten Sommer habe ich f\u00fcr einen bei deGruyter in der Planung befindlichen Band zum Thema Bibliotheks- und Informations-marketing ein Kapitel verfasst. Nun ist das 662 (!) Seiten starke Werk, herausgegeben von Frauke Schade (HAW Hamburg) und Ursula Georgy (FH K\u00f6ln) unter dem Titel \u00abPraxishandbuch Bibliotheks- und Informationsmarketing\u00bb erschienen. Gestern kam\u2026","rel":"","context":"In "Literatur"","block_context":{"text":"Literatur","link":"https:\/\/textundblog.de\/?cat=11"},"img":{"alt_text":"Praxishandbuch Bibliotheks- und Informationsmarketing","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/praxishb-bibmarketing.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4855,"url":"https:\/\/textundblog.de\/?p=4855","url_meta":{"origin":3399,"position":2},"title":"Social Media in der Wissenschaftskommunikation","author":"Markus","date":"17\/8\/2012","format":false,"excerpt":"Wenn ich um einen Vortrag oder auch um ein Interview \u00fcber meine Arbeit im Bereich Social Media gebeten werde, schau ich mir nat\u00fcrlich an, wer selbiges anfragt und entscheide dann - immer auch unter Ber\u00fccksichtigung, dass meine Zeit f\u00fcr so etwas leider sehr begrenzt ist, ob ich das machen kann.\u2026","rel":"","context":"In "Informationskompetenz"","block_context":{"text":"Informationskompetenz","link":"https:\/\/textundblog.de\/?cat=16"},"img":{"alt_text":"socmed-wisskomm","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/socmed-wisskomm.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6744,"url":"https:\/\/textundblog.de\/?p=6744","url_meta":{"origin":3399,"position":3},"title":"\u00d6sterreichischer Bibliothekartag: Vortrag zu Social Media","author":"Markus","date":"13\/9\/2015","format":false,"excerpt":"Am kommenden Mittwoch, 16. 9.2015, fliege ich auf Einladung des \u00d6sterreichischen Bibliothekartages nach Wien, um dort von 14 bis 15 Uhr einen Vortrag zu halten. Ganz kurzfristig ist im Panel \u00abSocial Networks und (neue) Services\u00bb leider ein Vortragender ausgefallen und ich habe Ulrike Kugler von der Wirtschaftsuniversit\u00e4t Wien, die das\u2026","rel":"","context":"In "Literatur"","block_context":{"text":"Literatur","link":"https:\/\/textundblog.de\/?cat=11"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/startfolie-wien.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/startfolie-wien.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/startfolie-wien.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/startfolie-wien.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7819,"url":"https:\/\/textundblog.de\/?p=7819","url_meta":{"origin":3399,"position":4},"title":"Rezension zu ‚Praxishandbuch Digitale Bibliotheksdienstleistungen‘","author":"Markus","date":"4\/4\/2017","format":false,"excerpt":"In den vergangenen Wochen habe ich ein Fachbuch gelesen, zu dem ich ab und zu auch schon getwittert habe: https:\/\/twitter.com\/textundblog\/status\/848490707048443904 https:\/\/twitter.com\/textundblog\/status\/838355042621079552 Nun m\u00f6chte ich den Sammelband zur \u00d6ffentlichkeitsarbeit in Bibliotheken, den Frauke Schade (Professorin f\u00fcr Informationsmarketing an der HAW) herausgegeben und zu gro\u00dfen Teilen geschrieben hat, gerne hier im Blog\u2026","rel":"","context":"In "Literatur"","block_context":{"text":"Literatur","link":"https:\/\/textundblog.de\/?cat=11"},"img":{"alt_text":"p","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/praxishbdigbibdl-208x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3396,"url":"https:\/\/textundblog.de\/?p=3396","url_meta":{"origin":3399,"position":5},"title":"Feste Stelle Social Media in der Stabi Hamburg","author":"Markus","date":"24\/2\/2010","format":false,"excerpt":"Die V\u00f6gel zwitscherten es heute bereits von den D\u00e4chern, nun sollen es auch die Leser von Text & Blog erfahren, die es noch nicht auf Twitter gelesen haben: Ich trete zum 1.3.2010 eine unbefristete (!) halbe Stelle \u00abMarketing und Medien\u00bb in der Stabi Hamburg an. 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