{"id":2848,"date":"2009-03-21T01:33:22","date_gmt":"2009-03-21T00:33:22","guid":{"rendered":"http:\/\/textundblog.de\/?p=2848"},"modified":"2009-03-23T17:16:53","modified_gmt":"2009-03-23T16:16:53","slug":"elektrischer-reporter-obamas-wahlstrategie-im-web","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=2848","title":{"rendered":"Elektrischer Reporter: Obamas Wahlstrategie im Web"},"content":{"rendered":"<p>Seit Oktober 2006 habe ich den <a href=\"https:\/\/textundblog.de\/?page_id=1400\">Web-2.0-Wahlkampf von Barack Obama<\/a> verfolgt und etappenweise festgehalten, wie er das Netz f\u00fcr die Rekrutierung seiner Anh\u00e4nger eingesetzt hat. In einer wieder einmal sehenswerten Folge widmet sich nun der <a href=\"http:\/\/www.elektrischer-reporter.de\/elr\/video\/111\/\">Elektrische Reporter<\/a> diesem Thema und\u2026 <\/p>\n<blockquote><p>\u2026untersucht die Mechanismen des Online-Wahlkampfs und zeigt auf, welche Lehren die Wahlk\u00e4mpfer im bundesdeutschen Superwahljahr 2009 aus der Obama-Kampagne ziehen k\u00f6nnen.<\/p><\/blockquote>\n<p>\t<object width=\"480\" height=\"270\"><param name='movie' value=\"http:\/\/www.elektrischer-reporter.de\/FlowPlayer.swf?config={ configFileName: 'http:\/\/www.elektrischer-reporter.de\/embed.js', videoFile: 'http:\/\/www.blinkenfilme.de\/elr\/009\/ELR_009.mp4', splashImageFile: 'http:\/\/www.blinkenfilme.de\/elr\/009\/ELR_009.jpg'}\"><\/param><param name=\"quality\" value=\"high\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><param name=\"allowfullscreen\" value=\"true\"><\/param><\/object><\/p>\n<p style=\"text-align: center; margin-top: 1em; margin-bottom: 1em;\"><a href=\"http:\/\/www.elektrischer-reporter.de\/elr\/video\/111\/\">Elektrischer Reporter \u2013 Web-Kampagne: W\u00e4hler-generierter Wahlkampf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seit Oktober 2006 habe ich den Web-2.0-Wahlkampf von Barack Obama verfolgt und etappenweise festgehalten, wie er das Netz f\u00fcr die Rekrutierung seiner Anh\u00e4nger eingesetzt hat. In einer wieder einmal sehenswerten Folge widmet sich nun der Elektrische Reporter diesem Thema und\u2026 \u2026untersucht die Mechanismen des Online-Wahlkampfs und zeigt auf, welche Lehren die Wahlk\u00e4mpfer im bundesdeutschen Superwahljahr [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,18],"tags":[],"class_list":["post-2848","post","type-post","status-publish","format-standard","hentry","category-politik","category-video"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-JW","jetpack-related-posts":[{"id":2046,"url":"https:\/\/textundblog.de\/?p=2046","url_meta":{"origin":2848,"position":0},"title":"Hamburger Wahlplakatepuzzle","author":"Markus","date":"20\/2\/2008","format":false,"excerpt":"Gestern Abend habe ich ja in twitter schon auf den ZEIT-Artikel \u00abObama online, Ole offline\u00bb hingewiesen, in dem der Hamburger Wahlkampf mit dem US-Vorwahlkampf verglichen wird: Im US-Wahlkampf spielt das Internet eine zentrale, in Hamburg so gut wie keine Rolle. Deutsche Politiker lieben immer noch eher Plakatw\u00e4nde. (Plakate-Collagen auf Klick\u2026","rel":"","context":"In &quot;Hamburg&quot;","block_context":{"text":"Hamburg","link":"https:\/\/textundblog.de\/?cat=15"},"img":{"alt_text":"Fock in Naumann","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/wahlhh1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1437,"url":"https:\/\/textundblog.de\/?p=1437","url_meta":{"origin":2848,"position":1},"title":"Barack Obama goes Web 2.0","author":"Markus","date":"11\/2\/2007","format":false,"excerpt":"Barack Obama, der m\u00f6gliche Pr\u00e4sidentschaftskandidat der Demokratischen Partei f\u00fcr die Pr\u00e4sidentschaftswahlen 2008 in den USA, hat heute seine erwartete Kandidatur offiziell angek\u00fcndigt. Gestern bereits hat er auf seiner Website verk\u00fcndet, seinen Unterst\u00fctzern ein eigenes soziales Netzwerk anzubieten: My.BarackObama.com. Obama 2.0 sozusagen, er selbst beschreibt es als \"tool to organize your\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"My.BarackObama.com","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/mybarackobama.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4922,"url":"https:\/\/textundblog.de\/?p=4922","url_meta":{"origin":2848,"position":2},"title":"Tweet der Woche: Dieser Stuhl ist schon besetzt","author":"Markus","date":"31\/8\/2012","format":false,"excerpt":"Der aktuelle us-amerikanische Pr\u00e4sident hat schon vor der letzten US-Wahl - zusammengefasst von 2006 bis 2008 im Dossier \u00abBarack Obama \u2013 Der Kandidat und das Netz\u00bb - gezeigt, wie man das Netz f\u00fcr politische Kampagnen einsetzt. Er tut es auch jetzt, als um die Wiederwahl k\u00e4mpfender Amtsinhaber. Indem er etwa\u2026","rel":"","context":"In &quot;Bluesky&quot;","block_context":{"text":"Bluesky","link":"https:\/\/textundblog.de\/?cat=33"},"img":{"alt_text":"Tweet der Woche","src":"wp-images\/tweetderwoche2-200x96.jpg","width":350,"height":200},"classes":[]},{"id":2029,"url":"https:\/\/textundblog.de\/?p=2029","url_meta":{"origin":2848,"position":3},"title":"Obama wirbt auch um die Stimmen der Hispanos","author":"Markus","date":"4\/2\/2008","format":false,"excerpt":"Nat\u00fcrlich geht es f\u00fcr Barack Obama bei den Vorwahlen in USA morgen auch um die Stimmen der Hispanos. In diesem Spot l\u00e4sst er auf spanisch f\u00fcr sich werben: \u2002 Die 30 Sekunden - solche Spots zu platzieren ist teuer - werden wirklich gut ausgenutzt. W\u00e4hrend man ihn zu Anfang mit\u2026","rel":"","context":"In &quot;Politik&quot;","block_context":{"text":"Politik","link":"https:\/\/textundblog.de\/?cat=9"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2291,"url":"https:\/\/textundblog.de\/?p=2291","url_meta":{"origin":2848,"position":4},"title":"Obama &#8211; McCain: Siegess\u00e4ule vs. Supermarkt","author":"Markus","date":"25\/7\/2008","format":false,"excerpt":"As Barack Obama delivers his speech to fans in Germany, John McCain talks about milk prices in a grocery store. Jon Stewart in seiner genialen politischen Comedy-Sendung \u00abThe Daily Show\u00bb mit einer k\u00f6stlichen Gegen\u00fcberstellung der Wahlkampfaktivit\u00e4ten der beiden US-amerikanischen Pr\u00e4sidentschaftskandidaten: Siegess\u00e4ule vs. Supermarkt: Obama Quest - Berlin Speech. Wer \u00fcbrigens\u2026","rel":"","context":"In &quot;Politik&quot;","block_context":{"text":"Politik","link":"https:\/\/textundblog.de\/?cat=9"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2592,"url":"https:\/\/textundblog.de\/?p=2592","url_meta":{"origin":2848,"position":5},"title":"Obama geht mit Infomercial auf Nummer sicher","author":"Markus","date":"30\/10\/2008","format":false,"excerpt":"Seit zwei Jahren verfolge (und dokumentiere) ich, wie Barack Obama das Internet und seine viralen Strukturen f\u00fcr sein politisches Ziel, Pr\u00e4sident der Vereinigten Staaten von Amerika zu werden, einsetzt. Eines der Ergebnisse aus der \u00e4u\u00dferst erfolgreich umgesetzten und \u00fcber das Netz organisierten Unterst\u00fctzungskampagne sind die gro\u00dfen Summen an Spendengeldern, die\u2026","rel":"","context":"In &quot;Politik&quot;","block_context":{"text":"Politik","link":"https:\/\/textundblog.de\/?cat=9"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/2848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2848"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/2848\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}