{"id":2816,"date":"2009-02-28T20:32:24","date_gmt":"2009-02-28T19:32:24","guid":{"rendered":"http:\/\/textundblog.de\/?p=2816"},"modified":"2009-02-28T20:39:42","modified_gmt":"2009-02-28T19:39:42","slug":"seth-godin-uber-personal-branding-in-zeiten-von-google","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=2816","title":{"rendered":"Seth Godin: personal branding in Zeiten von Google"},"content":{"rendered":"<p><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2009\/02\/personal-branding-in-the-age-of-google.html\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/sethgodinblog.jpg?resize=250%2C129&#038;ssl=1\" width=\"250\" height=\"129\" alt=\"Seth Godins Blog: Personal Branding in the age of Google\" title=\"Seth Godins Blog: Personal Branding in the age of Google\" class=\"bildrechts\"\/><\/a> <a href=\"http:\/\/en.wikipedia.org\/wiki\/Seth_Godin\">Seth Godin<\/a> beschreibt in seinem Blog die Gefahren der (unbedachten)  Omnipr\u00e4senz im Web und r\u00e4t: <\/p>\n<blockquote><p>\u2026always act as if you&#8217;re on Candid Camera, because you are\u2026<\/p><\/blockquote>\n<p>Recht hat er. Der Umgang mit pers\u00f6nlichen Daten im Netz m\u00fcsste l\u00e4ngst Schulfach sein. Allzu unbedacht stellen Menschen (allzu) private Informationen von sich ins Internet, die sie irgendwann einmal bereuen werden. Doch dann wird es zu sp\u00e4t sein. Klar wirkt das Beispiel konstruiert (ist es vielleicht auch). Aber es spricht eine Gefahr an, die durchaus besteht.<\/p>\n<p>Seth Godin: &laquo;<a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2009\/02\/personal-branding-in-the-age-of-google.html\">Personal branding in the age of Google<\/a>&raquo;<\/p>\n<p>[via <a href=\"http:\/\/twitter.com\/edans\/status\/1262432366\">Edans<\/a> auf Twitter, von dem ich hier den genialen Text &laquo;<a href=\"https:\/\/textundblog.de\/?p=1645\">Geteilte Aufmerksamkeit<\/a>&raquo; \u00fcbersetzt habe] <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin beschreibt in seinem Blog die Gefahren der (unbedachten) Omnipr\u00e4senz im Web und r\u00e4t: \u2026always act as if you&#8217;re on Candid Camera, because you are\u2026 Recht hat er. Der Umgang mit pers\u00f6nlichen Daten im Netz m\u00fcsste l\u00e4ngst Schulfach sein. Allzu unbedacht stellen Menschen (allzu) private Informationen von sich ins Internet, die sie irgendwann einmal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-2816","post","type-post","status-publish","format-standard","hentry","category-internet"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-Jq","jetpack-related-posts":[{"id":838,"url":"https:\/\/textundblog.de\/?p=838","url_meta":{"origin":2816,"position":0},"title":"Seth Godin \u00fcber das Google-Marketing","author":"Markus","date":"7\/3\/2006","format":false,"excerpt":"Wer etwas \u00fcber das Google-Marketing lernen m\u00f6chte, der opfere 48 Minuten seiner kostbaren Zeit und schaue sich dieses hochinteressante Video eines Vortrages von Seth Godin an. Tenor des Vortrages: Google steckt kein Geld in die Werbung, sondern in ein Produkt, das von den Nutzern angenommen wird und das sich damit\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Google","src":"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/google.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4759,"url":"https:\/\/textundblog.de\/?p=4759","url_meta":{"origin":2816,"position":1},"title":"Tweet der Woche spricht Vielen aus der Seele","author":"Markus","date":"22\/6\/2012","format":false,"excerpt":"Es gibt wirklich viel Unbedachtes in der Vorberichterstattung des heutigen Viertelfinales zwischen Deutschland und Griechenland. Und damit meine ich nicht nur die strohdummen BILD-Schlagzeilen oder die schlechten Witze zum Verh\u00e4ltnis der beiden L\u00e4nder. Nein, es werden schlimmste Dinge ohne jedes historische Feingef\u00fchl fabriziert und in weiten Teilen der Medien ersetzt\u2026","rel":"","context":"In &quot;Bluesky&quot;","block_context":{"text":"Bluesky","link":"https:\/\/textundblog.de\/?cat=33"},"img":{"alt_text":"Tweet der Woche von @ruhepuls","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/ruhepuls-tdw-062012.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2453,"url":"https:\/\/textundblog.de\/?p=2453","url_meta":{"origin":2816,"position":2},"title":"Zur Bedeutung von Filmblogs und der Ignoranz eines Josef Schnelle","author":"Markus","date":"18\/8\/2008","format":false,"excerpt":"Da hat jemand mit einem ganz offensichtlichen Mitteilungsdrang seinem Namen alle Ehre gemacht und auf die Schnelle was \u00fcber Filmkritik in Blogs geschrieben. Josef Schnelle hei\u00dft der Ignorant, ver\u00f6ffentlicht hat seinen Textausflu\u00df die Berliner Zeitung: Warum wir Filmkritik brauchen - Die Internet-Blogs zersetzen das informierte und unabh\u00e4ngige Urteil. An der\u2026","rel":"","context":"In &quot;Artikel&quot;","block_context":{"text":"Artikel","link":"https:\/\/textundblog.de\/?cat=5"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2929,"url":"https:\/\/textundblog.de\/?p=2929","url_meta":{"origin":2816,"position":3},"title":"Sorgen um Webzensur &#8211; Wer stoppt Frau von der Leyen?","author":"Markus","date":"27\/4\/2009","format":false,"excerpt":"So langsam wird mir bei Diskussionen im Freundes- und Bekanntenkreis zum Thema Webzensur klar, dass sich eine Art digitale Informations-Schere \u00f6ffnet zwischen Personen, die sich weitestgehend in den herk\u00f6mmlichen Medien (Zeitung, TV) informieren und denen, die zus\u00e4tzlich auch das Internet als unabh\u00e4ngige Informationsquelle rekrutieren. Menschen, die ich bisher f\u00fcr kritisch\u2026","rel":"","context":"In &quot;Politik&quot;","block_context":{"text":"Politik","link":"https:\/\/textundblog.de\/?cat=9"},"img":{"alt_text":"Stop","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/stopschild.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1046,"url":"https:\/\/textundblog.de\/?p=1046","url_meta":{"origin":2816,"position":4},"title":"BBC goes Radio 2.0","author":"Markus","date":"4\/7\/2006","format":false,"excerpt":"Foto: photocase.com Die BBC plant ein personalisiertes Radio anzubieten, quasi ein Webradio 2.0. Die BBC-H\u00f6rer sollen sich in nicht allzu ferner Zukunft ihr eigenes Programm zusammenstellen k\u00f6nnen. The BBC wants to allow audiences to create personal radio stations from its content, its director general has said. The planned service, provisionally\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Symbolbild Radio","src":"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/radiostileben.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1665,"url":"https:\/\/textundblog.de\/?p=1665","url_meta":{"origin":2816,"position":5},"title":"Neues Layout auf Text &amp; Blog","author":"Markus","date":"1\/7\/2007","format":false,"excerpt":"Wie ihr vielleicht bemerkt habt, hat sich das Design dieses Blogs etwas ver\u00e4ndert. Die Blogheader wechseln jetzt, je nach gew\u00e4hlter Seite (je nachdem ob die Startseite, einzelne Artikel oder das Impressum aufgerufen werden). Ich bin ja kein Freund von st\u00e4ndigen Layoutwechseln, aber nach \u00fcber zweieinhalb Jahren gleichem Aussehen gibt es\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"neue Blogheader auf Text & Blog","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/neueblogheader.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/2816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2816"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/2816\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}