{"id":2734,"date":"2009-01-08T23:14:57","date_gmt":"2009-01-08T22:14:57","guid":{"rendered":"http:\/\/textundblog.de\/?p=2734"},"modified":"2009-01-08T23:14:57","modified_gmt":"2009-01-08T22:14:57","slug":"heineken-weis-was-manner-frauen-wunschen","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=2734","title":{"rendered":"Heineken wei\u00df was M\u00e4nner &amp; Frauen w\u00fcnschen"},"content":{"rendered":"<p>Ich liebe ja geschlechterspezifische Werbespots. Und Heineken hat einen gedreht, der die Gender-Klischees so herrlich bedient, dass es eine wahre Freude ist, ihn zu sehen:<\/p>\n<p><span class=\"video\"><object type=\"application\/x-shockwave-flash\" style=\"width:425px; height:344px\" data=\"http:\/\/www.youtube.com\/v\/yIutgtzwhAc&#038;ap=%2526fmt%3D18\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/yIutgtzwhAc&#038;ap=%2526fmt%3D18\" \/><\/object> <br \/> <cite>Direktlink <a href=\"http:\/\/de.youtube.com\/watch?v=yIutgtzwhAc\">YouTube<\/a><\/cite><\/span><\/p>\n<p>[via <a href=\"http:\/\/www.werbeblogger.de\/2008\/12\/30\/heineken-setzt-voll-auf-das-maennliche-geschlecht\/\">Werbeblogger<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ich liebe ja geschlechterspezifische Werbespots. Und Heineken hat einen gedreht, der die Gender-Klischees so herrlich bedient, dass es eine wahre Freude ist, ihn zu sehen: Direktlink YouTube [via Werbeblogger]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2734","post","type-post","status-publish","format-standard","hentry","category-video"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-I6","jetpack-related-posts":[{"id":2951,"url":"https:\/\/textundblog.de\/?p=2951","url_meta":{"origin":2734,"position":0},"title":"Heineken und der Walk-in-frigde","author":"Markus","date":"5\/5\/2009","format":false,"excerpt":"Der hier schon einmal unter dem Titel \u00abHeineken wei\u00df was M\u00e4nner & Frauen w\u00fcnschen\u00bb vorgestellte Heineken-Spot hat jetzt einen lustigen Nachfolger: Direktlink YouTube A walk-in-frigde. ;-) Klasse! Auch wenn der Spot in Umsetzung und Originalit\u00e4t nicht mehr an den ersten Teil rankommt, ist er doch eine nette Erg\u00e4nzung. [via Sabine\u2026","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/textundblog.de\/?cat=18"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1505,"url":"https:\/\/textundblog.de\/?p=1505","url_meta":{"origin":2734,"position":1},"title":"Nervige Werbeeinblendungen der netzeitung","author":"Markus","date":"16\/3\/2007","format":false,"excerpt":"Liebe netzeitung: So nicht! Wenn ich lesen m\u00f6chte, was es mit dem \u00d6kostrom-Angebot von Tchibo auf sich hat, dann m\u00f6chte ich nicht, dass da eine Werbung aufgebl\u00e4ttert wird, die sich noch nicht einmal wegklicken l\u00e4sst. Bei allem Verst\u00e4ndnis, dass kostenlose Informationsangebote auch werbefinanziert werden m\u00fcssen und von mir aus auch\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Werbeeinblendung auf netzeitung.de","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/netzeitungwerbung.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3095,"url":"https:\/\/textundblog.de\/?p=3095","url_meta":{"origin":2734,"position":2},"title":"Die Piraten bitten zur Abstimmung","author":"Markus","date":"31\/7\/2009","format":false,"excerpt":"Direktlink YouTube Mein Favorit unter den Piratenpartei-Spots. Weil er das wichtige Thema Open Access - also die Forderung nach Freiem Zugang zum Wissen - gut und f\u00fcr einen Wahlwerbespot in der gebotenen K\u00fcrze darstellt. Noch bis zum 7. August kann auf piratenspot.de abgestimmt werden, welches der offizielle Wahlwerbespot der Piratenpartei\u2026","rel":"","context":"In &quot;Politik&quot;","block_context":{"text":"Politik","link":"https:\/\/textundblog.de\/?cat=9"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":901,"url":"https:\/\/textundblog.de\/?p=901","url_meta":{"origin":2734,"position":3},"title":"Lambretwist: Foto und Werbespot","author":"Markus","date":"10\/4\/2006","format":false,"excerpt":"\u00a0\u00a0\u00a0 Dieses Lambretta-Foto (links) ist ja schon sehenswert (starke Farben, interessante Strukturen, in voller Gr\u00f6\u00dfe zu bewundern auf flickr), aber der Knaller ist jener abgefahrene und \u00e4u\u00dferst spacige Lambretta-Werbespot (rechts) aus den Sechzigern: dort tanzt man den Lambretwist, zu bestaunen in der Videotheke, dem Videoblog, an dem ich ja seit\u2026","rel":"","context":"In &quot;Foto&quot;","block_context":{"text":"Foto","link":"https:\/\/textundblog.de\/?cat=10"},"img":{"alt_text":"Lambretta-Foto von reportergimmi","src":"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/lambretta.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2774,"url":"https:\/\/textundblog.de\/?p=2774","url_meta":{"origin":2734,"position":4},"title":"Super-Bowl-Werbespots schon jetzt sehen","author":"Markus","date":"30\/1\/2009","format":false,"excerpt":"Wer schon mal in die Werbespots reinschauen m\u00f6chte, die w\u00e4hrend des Super-Bowl-Finales (1.2.09) gezeigt werden, hat bei Adweek Media die M\u00f6glichkeit dazu. Es sind ein paar wirklich gute Spots dabei. Besonders gelungen finde ich die Filme Career Builder \"Tips\" (herrlich die im Auto schreiende Frau, die nicht mehr auf ihre\u2026","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/textundblog.de\/?cat=18"},"img":{"alt_text":"Adweek zeigt die Superbowl-Werbespots im voraus","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/superbowlads.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":73,"url":"https:\/\/textundblog.de\/?p=73","url_meta":{"origin":2734,"position":5},"title":"Firefox in New York Times","author":"Markus","date":"16\/12\/2004","format":false,"excerpt":"Die Firefox-Anzeige ist heute in der New York Times erschienen, und wie bei werbeblogger zurecht behauptet, ist sie gelungener als die deutsche Version vom 9.12. in der FAZ. [Originalanzeige NYT als pdf, 736 kb) [via werbeblogger]","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/2734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2734"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/2734\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}