{"id":195,"date":"2005-01-27T12:32:55","date_gmt":"2005-01-27T11:32:55","guid":{"rendered":"http:\/\/textundblog.de\/?p=195"},"modified":"2005-01-27T12:33:36","modified_gmt":"2005-01-27T11:33:36","slug":"marketing-mittels-mundpropaganda","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=195","title":{"rendered":"Marketing mittels Mundpropaganda"},"content":{"rendered":"<p>Interessante Gedanken zum Thema &#8222;Marketing mittels Mundpropaganda&#8220; macht sich Martin Oetting in seinem Beitrag &#8222;<a href=\"http:\/\/connectedmarketing.typepad.com\/cm\/2005\/01\/ein_anfang.html\">Warum sollen die Leute reden<\/a>?&#8220; auf ConnectedMarketing.de:<\/p>\n<blockquote><p>Wer Mundpropaganda anregen will, sollte sich mit einer einfachen Frage konfrontiert sehen: Was soll die Menschen zum Reden anregen? Warum sollen sie \u00fcber meine Marke oder mein Produkt reden? Welchen Grund gebe ich Ihnen?<\/p><\/blockquote>\n<p>[via <a href=\"http:\/\/blog.akademie.de\/eintrag\/138\/connected-marketing\">akadeMix<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interessante Gedanken zum Thema &#8222;Marketing mittels Mundpropaganda&#8220; macht sich Martin Oetting in seinem Beitrag &#8222;Warum sollen die Leute reden?&#8220; auf ConnectedMarketing.de: Wer Mundpropaganda anregen will, sollte sich mit einer einfachen Frage konfrontiert sehen: Was soll die Menschen zum Reden anregen? Warum sollen sie \u00fcber meine Marke oder mein Produkt reden? Welchen Grund gebe ich Ihnen? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-195","post","type-post","status-publish","format-standard","hentry","category-allgemeines"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-39","jetpack-related-posts":[{"id":10699,"url":"https:\/\/textundblog.de\/?p=10699","url_meta":{"origin":195,"position":0},"title":"Wie wir alle auf die neue Propaganda reagieren k\u00f6nnen","author":"Markus","date":"17\/3\/2024","format":false,"excerpt":"F\u00fcr mich war Twitter immer ein wichtiger Kanal, in dem ich auf lesenswerte aktuelle Texte hingewiesen wurde. In der Nachfolge von Twitter erf\u00fcllt Bluesky immer mehr diese Funktion. Gestern war das f\u00fcr mich der Hinweis von Jonas Schaible (@beimwort) auf seinen im Spiegel ver\u00f6ffentlichten Essay, wie unsere Wahrnehmung der politischen\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/IMG_8153-150x150.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":897,"url":"https:\/\/textundblog.de\/?p=897","url_meta":{"origin":195,"position":1},"title":"Javascript-Bildergalerie DOM Gallery","author":"Markus","date":"10\/4\/2006","format":false,"excerpt":"Ein nettes Script zur Gestaltung von Bildergalerien mittels Javascript stellt SonSpring vor und zum Download zur Verf\u00fcgung: DOM Gallery. Demo hier, Beschreibung und Link zum Download auf SonSpring. [via webpropaganda]","rel":"","context":"In &quot;Foto&quot;","block_context":{"text":"Foto","link":"https:\/\/textundblog.de\/?cat=10"},"img":{"alt_text":"DOM Gallery","src":"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/domgallery.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1689,"url":"https:\/\/textundblog.de\/?p=1689","url_meta":{"origin":195,"position":2},"title":"Martin Oetting: Marketing im Internet-Zeitalter","author":"Markus","date":"11\/7\/2007","format":false,"excerpt":"Direktlink sevenload Martin Oetting (von Connected Marketing) steht dem Elektrischen Reporter Rede und Antwort (und er stand dabei im wahrsten Sinne des Wortes!). Grundbotschaft der \u00e4u\u00dferst klugen Bemerkungen Martins zu dem Thema: Die Unternehmen m\u00fcssen aufh\u00f6ren sich die Frage zu stellen \"Wie vermeide ich den Kontrollverlust im Internet?\", sondern sollten\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1853,"url":"https:\/\/textundblog.de\/?p=1853","url_meta":{"origin":195,"position":3},"title":"Selbst-Marketing im Netz f\u00fcr Autoren","author":"Markus","date":"13\/10\/2007","format":false,"excerpt":"Foto: andrewb | stock.xchng Beeindruckende Zahlen publiziert T. K. Kenyon (Autor des Romans Rabid) auf Read\/WriteWeb zum Auftakt seines Artikels \u00abInternet Marketing for Novel Writers\u00bb, in dem er neuen Autoren aus eigener Erfahrung das Netz f\u00fcr ein effektives Selbst-Marketing nahelegt: How many books do first-time authors sell? Over 195,000 new\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Schreibmaschine","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/schreibmaschine.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10648,"url":"https:\/\/textundblog.de\/?p=10648","url_meta":{"origin":195,"position":4},"title":"\u00dcbersetzung von Propaganda als Aufgabe des Journalismus","author":"Markus","date":"14\/1\/2024","format":false,"excerpt":"Nicht erst seit den Recherchen des Redaktionsnetzwerks Correctiv zum Treffen von Rechtsextremisten in Potsdam (siehe Wikipedia) ist klar, dass die AfD eine faschistische Partei ist, die das Ziel verfolgt, die freiheitliche Grundordnung unserer Demokratie zu beeintr\u00e4chtigen. \u00dcber 600.000 Menschen haben bereits die Petition unterzeichnet, in der dringend darum gebeten wird,\u2026","rel":"","context":"In &quot;Politik&quot;","block_context":{"text":"Politik","link":"https:\/\/textundblog.de\/?cat=9"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/IMG_8153-150x150.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":812,"url":"https:\/\/textundblog.de\/?p=812","url_meta":{"origin":195,"position":5},"title":"Virales Marketing \u00e1 la Argentina","author":"Markus","date":"16\/2\/2006","format":false,"excerpt":"Das spanische Internet-TV-Magazin Redes plant eine Sendung zum Thema Virales Marketing und Mem. Sie hat dazu den Blogger Jos\u00e9 Luis Orihuela (eCuaderno) um Mitarbeit gebeten, und der wird unter anderem ein lateinamerikanisches Mem-Ph\u00e4nomen vorstellen: das argentinische Gemeinschaftsblog Asociaci\u00f3n 3.0 - periodismo argentino en blog. Die wiederum freuen sich dar\u00fcber und\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Asociaci\u00f3n 3.0","src":"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/3puntocero.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/195\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}