{"id":1853,"date":"2007-10-13T23:58:37","date_gmt":"2007-10-13T21:58:37","guid":{"rendered":"http:\/\/textundblog.de\/?p=1853"},"modified":"2007-10-14T00:37:49","modified_gmt":"2007-10-13T22:37:49","slug":"selbst-marketing-im-netz-fur-autoren","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=1853","title":{"rendered":"Selbst-Marketing im Netz f\u00fcr Autoren"},"content":{"rendered":"

\"Schreibmaschine\"
\nFoto: andrewb<\/a> | stock.xchng<\/cite> <\/p>\n

Beeindruckende Zahlen publiziert T. K. Kenyon (Autor des Romans Rabid<\/a>\"\") auf Read\/WriteWeb zum Auftakt seines Artikels \u00abInternet Marketing for Novel Writers<\/a>\u00bb, in dem er neuen Autoren aus eigener Erfahrung das Netz f\u00fcr ein effektives Selbst-Marketing nahelegt:<\/p>\n

How many books do first-time authors sell? Over 195,000 new novels are published by traditional publishers in the U.S. every year. Of those, 70% sell fewer than 500 copies.<\/p><\/blockquote>\n

Zum Vergleich in Deutschland wurden 2006 insgesamt 94.700 neue B\u00fccher ver\u00f6ffentlicht. Ne Menge Holz, im wahrsten Sinne des Wortes. Nat\u00fcrlich liegt es nahe, dass Autorinnen und Autoren, die sich neu auf dem Markt behaupten und halten wollen, auch das Internet dazu einsetzen. Ja, warum nicht bloggen und so eine direkte Kommunikation mit den Lesern suchen? Gute Tipps jedenfalls auf R\/WW. In Ami-Manier werden erst die wichtigsten Punkte ganz easy<\/em> zusammengefasst:<\/p>\n

To sell your book, (1) inform people that you and the novel exist, (2) interest readers enough to buy your book, and (3) build a relationship to keep them coming back for more.<\/p><\/blockquote>\n

Und dann konkret erl\u00e4utert. Lesenswert. Nicht nur f\u00fcr Schriftsteller von fiktiver Literatur, auch f\u00fcr die Verfasser von wissenschaftlicher Literatur bieten sich Anregungen, um \u00fcber das Internet eine breiter gestreute Leserschaft auf eigene Publikationen aufmerksam zu machen. Es wundert mich nach wie vor, dass so viele Autoren sich diese Chance bisher noch entgehen lassen. Noch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Foto: andrewb | stock.xchng Beeindruckende Zahlen publiziert T. K. Kenyon (Autor des Romans Rabid) auf Read\/WriteWeb zum Auftakt seines Artikels \u00abInternet Marketing for Novel Writers\u00bb, in dem er neuen Autoren aus eigener Erfahrung das Netz f\u00fcr ein effektives Selbst-Marketing nahelegt: How many books do first-time authors sell? Over 195,000 new novels are published by traditional […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-1853","post","type-post","status-publish","format-standard","hentry","category-internet","category-literatur"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-tT","jetpack-related-posts":[{"id":1689,"url":"https:\/\/textundblog.de\/?p=1689","url_meta":{"origin":1853,"position":0},"title":"Martin Oetting: Marketing im Internet-Zeitalter","author":"Markus","date":"11\/7\/2007","format":false,"excerpt":"Direktlink sevenload Martin Oetting (von Connected Marketing) steht dem Elektrischen Reporter Rede und Antwort (und er stand dabei im wahrsten Sinne des Wortes!). 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