Gute Blogs leben von der Authentizit\u00e4t ihrer Autoren und ihren Inhalten. Daran kann man sie erkennen.<\/p><\/blockquote>\n
\u2026schreibt Cem in einer der besten Definitionen, die ich bisher \u00fcber Blogs gelesen habe: \u00abGute Blogs sind authentisch<\/a>\u00bb. Er sieht in dem Spannungsfeld von Authentizit\u00e4t (ich liebe es, dieses Wort schreiben zu k\u00f6nnen, denn beim Sprechen bleib‘ ich meist irgendwo zwischen den Silben h\u00e4ngen), also in dem Spannungsfeld von Authentizit\u00e4t und Firmen- oder Institutionen sieht Cem den Grund, warum Corporate Blogs<\/a>, also etwa Unternehmensblogs, oft nicht funktionieren.<\/p>\n
Wie kann man das \u00e4ndern? Die betroffenen Institutionen oder Firmen m\u00fcssen eben lernen, dass man nur von einem Blog profitieren kann, wenn man ehrlich ist. Man muss – so weit es geht – offen kommunizieren, man muss Kritik vertragen k\u00f6nnen, und wenn man sie annimmt und aus ihr was macht, dann ist so ein Blog nicht nur ein Glaubw\u00fcrdigkeitsgewinn f\u00fcr die Veranstalter, sondern bringt die Idee des Unternehmens oder der Institution voran. Ein Lernprozess, den viele noch machen m\u00fcssen und – ich bin mir sicher – noch machen werden.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gute Blogs leben von der Authentizit\u00e4t ihrer Autoren und ihren Inhalten. Daran kann man sie erkennen. \u2026schreibt Cem in einer der besten Definitionen, die ich bisher \u00fcber Blogs gelesen habe: \u00abGute Blogs sind authentisch\u00bb. Er sieht in dem Spannungsfeld von Authentizit\u00e4t (ich liebe es, dieses Wort schreiben zu k\u00f6nnen, denn beim Sprechen bleib‘ ich meist […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-1811","post","type-post","status-publish","format-standard","hentry","category-internet","category-literatur"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-td","jetpack-related-posts":[{"id":1315,"url":"https:\/\/textundblog.de\/?p=1315","url_meta":{"origin":1811,"position":0},"title":"Umfrageergebnisse zu Politbloggern","author":"Markus","date":"23\/11\/2006","format":false,"excerpt":"[via Schockwellenreiter, dem das Wort Politblogger so gut gefallen hat, dass er es zum \u00abGoogle des Tages\u00bb ernannt hat]","rel":"","context":"In "Internet"","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":821,"url":"https:\/\/textundblog.de\/?p=821","url_meta":{"origin":1811,"position":1},"title":"Blogs sind Soziale Software","author":"Markus","date":"18\/2\/2006","format":false,"excerpt":"Zwei Leseempfehlungen zum Thema Weblogs, beide vom gleichen Autor: Jan Schmidt, beide ver\u00f6ffentlicht auf politik-digital.de, und beide kurz und pr\u00e4gnant: \u00abWie ich blogge?!\u00bb \u00abWeblogs als \"Social Software\"\u00bb: Drei Leitbilder sind dabei pr\u00e4gend: Die pers\u00f6nliche Authentizit\u00e4t, die sich in den Beitr\u00e4gen und in der Gestaltung eines Weblogs ausdr\u00fcckt; 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Das verk\u00fcnden die kooperierenden Institutionen und Firmen Google, hamburg@work, der Hamburger Landesbetrieb Geoinformation und Vermessung und die Ciber City AG aus der Schweiz. Spiegel online und das Hamburger Abendblatt haben bereits\u2026","rel":"","context":"In "Foto"","block_context":{"text":"Foto","link":"https:\/\/textundblog.de\/?cat=10"},"img":{"alt_text":"Rathhaus Hamburg in Google Earth - 3D","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/rathhaushamburgin3D.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1591,"url":"https:\/\/textundblog.de\/?p=1591","url_meta":{"origin":1811,"position":4},"title":"Bibliotheken und Netzwerkbildung","author":"Markus","date":"9\/5\/2007","format":false,"excerpt":"Lambert Heller weist in netbib auf einen spannenden Vortrag von Andrew Hinton (Kurz-Bio in seinem Blog Inkblurt) hin, den dieser im April auf dem IA Summit in Las Vegas gehalten hat: \u00abArchitectures for Conversation (ii): What Communities of Practice can mean for Information Architecture\u00bb. 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Sorry, liebe Nicht-Twitterer, ich wei\u00df, das hat sich hier\u2026","rel":"","context":"In "Bluesky"","block_context":{"text":"Bluesky","link":"https:\/\/textundblog.de\/?cat=33"},"img":{"alt_text":"identi.ca-Gr\u00fcnder Evan und MBC09-Initiator Cem Basman","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/evancem.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/1811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1811"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/1811\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}