{"id":1689,"date":"2007-07-11T11:48:38","date_gmt":"2007-07-11T09:48:38","guid":{"rendered":"http:\/\/textundblog.de\/?p=1689"},"modified":"2007-07-11T11:48:38","modified_gmt":"2007-07-11T09:48:38","slug":"martin-oetting-marketing-im-internet-zeitalter","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=1689","title":{"rendered":"Martin Oetting: Marketing im Internet-Zeitalter"},"content":{"rendered":"<p><object type=\"application\/x-shockwave-flash\" style=\"width:425px; height:350px\" data=\"http:\/\/de.sevenload.com\/pl\/FTE20d2\/425x350\/swf\"><param name=\"movie\" value=\"http:\/\/de.sevenload.com\/pl\/FTE20d2\/425x350\/swf\" \/><\/object> <br \/> <cite>Direktlink <a href=\"http:\/\/de.sevenload.com\/videos\/FTE20d2\/Elektrischer-Reporter-33-Martin-Oetting\">sevenload<\/a><\/cite><\/p>\n<p>Martin Oetting (von <a href=\"http:\/\/www.connectedmarketing.de\/\">Connected Marketing<\/a>) steht dem <a href=\"http:\/\/www.elektrischer-reporter.de\/index.php\/site\/33_martin_oetting_marketing\/\">Elektrischen Reporter<\/a> Rede und Antwort (und er stand dabei im wahrsten Sinne des Wortes!). Grundbotschaft der \u00e4u\u00dferst klugen Bemerkungen Martins zu dem Thema: Die Unternehmen m\u00fcssen aufh\u00f6ren sich die Frage zu stellen &#8222;Wie vermeide ich den Kontrollverlust im Internet?&#8220;, sondern sollten die M\u00f6glichkeit, dass ihre Kunden im Netz das Produkt des Unternehmens diskutieren, als Chance begreifen. F\u00fcr die Marketingperspektive hei\u00dft das: \u00abHinh\u00f6ren, nicht nur selber reden!\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direktlink sevenload Martin Oetting (von Connected Marketing) steht dem Elektrischen Reporter Rede und Antwort (und er stand dabei im wahrsten Sinne des Wortes!). Grundbotschaft der \u00e4u\u00dferst klugen Bemerkungen Martins zu dem Thema: Die Unternehmen m\u00fcssen aufh\u00f6ren sich die Frage zu stellen &#8222;Wie vermeide ich den Kontrollverlust im Internet?&#8220;, sondern sollten die M\u00f6glichkeit, dass ihre Kunden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,18],"tags":[],"class_list":["post-1689","post","type-post","status-publish","format-standard","hentry","category-internet","category-video"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-rf","jetpack-related-posts":[{"id":195,"url":"https:\/\/textundblog.de\/?p=195","url_meta":{"origin":1689,"position":0},"title":"Marketing mittels Mundpropaganda","author":"Markus","date":"27\/1\/2005","format":false,"excerpt":"Interessante Gedanken zum Thema \"Marketing mittels Mundpropaganda\" macht sich Martin Oetting in seinem Beitrag \"Warum sollen die Leute reden?\" auf ConnectedMarketing.de: Wer Mundpropaganda anregen will, sollte sich mit einer einfachen Frage konfrontiert sehen: Was soll die Menschen zum Reden anregen? Warum sollen sie \u00fcber meine Marke oder mein Produkt reden?\u2026","rel":"","context":"In &quot;Allgemeines&quot;","block_context":{"text":"Allgemeines","link":"https:\/\/textundblog.de\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4637,"url":"https:\/\/textundblog.de\/?p=4637","url_meta":{"origin":1689,"position":1},"title":"Vortrag an der Uni Hamburg: \u00abDas Social-Media-Konzept der Stabi\u00bb","author":"Markus","date":"12\/4\/2012","format":false,"excerpt":"Vor ein paar Wochen habe ich an der Uni Hamburg im Rahmen der Veranstaltungsreihe \u00abHochschulmarketing: Sind Facebook & Co f\u00fcr Hochschulen nutzbar?\u00bb f\u00fcr die Kollegen aus anderen Fachbereichen das \u00abSocial-Media-Konzept der Stabi\u00bb vorgestellt: Mein 21-min\u00fctiger Vortrag (mit kurzem Tonausfall von Minute 4-5) kann hier oder auf dem Uni-Portal Lecture2go nachgeschaut\u2026","rel":"","context":"In &quot;Hamburg&quot;","block_context":{"text":"Hamburg","link":"https:\/\/textundblog.de\/?cat=15"},"img":{"alt_text":"\u00abDas Social-Media-Konzept der Stabi\u00bb","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/socmedstabi-unihh.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":812,"url":"https:\/\/textundblog.de\/?p=812","url_meta":{"origin":1689,"position":2},"title":"Virales Marketing \u00e1 la Argentina","author":"Markus","date":"16\/2\/2006","format":false,"excerpt":"Das spanische Internet-TV-Magazin Redes plant eine Sendung zum Thema Virales Marketing und Mem. Sie hat dazu den Blogger Jos\u00e9 Luis Orihuela (eCuaderno) um Mitarbeit gebeten, und der wird unter anderem ein lateinamerikanisches Mem-Ph\u00e4nomen vorstellen: das argentinische Gemeinschaftsblog Asociaci\u00f3n 3.0 - periodismo argentino en blog. Die wiederum freuen sich dar\u00fcber und\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Asociaci\u00f3n 3.0","src":"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/3puntocero.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":818,"url":"https:\/\/textundblog.de\/?p=818","url_meta":{"origin":1689,"position":3},"title":"A fun lesson in social networking","author":"Markus","date":"18\/2\/2006","format":false,"excerpt":"This is really super funny: In Jon Stewart's \" Daily Show \", Demetri Martin (see photo, the man with the Mireille Mathieu hairstyle) has a section called trendspotting: Always on the hunt for new trends, this time it's about \"Social Networking\". If you have 6 minutes and 12 seconds left,\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Demetri Martin: Trendspotting","src":"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/demetrimartin.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1890,"url":"https:\/\/textundblog.de\/?p=1890","url_meta":{"origin":1689,"position":4},"title":"Nico Zorn: Praxishandbuch E-Mail und RSS-Marketing","author":"Markus","date":"7\/11\/2007","format":false,"excerpt":"Nico Zorn hat seine Tipps zum effektiven Einsatz von Newslettern und RSS in einem Buch ver\u00f6ffentlicht, das der Verlag nach Registrierung auch kostenlos zum Download anbietet: \u00abPraxishandbuch E-Mail und RSS-Marketing\u00bb. Man merkt dem Buch die Umsetzung von Erfahrungswerten aus der Praxis an. 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Over 195,000 new\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Schreibmaschine","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/schreibmaschine.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/1689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1689"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/1689\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}