{"id":1558,"date":"2007-04-14T02:12:39","date_gmt":"2007-04-14T00:12:39","guid":{"rendered":"http:\/\/textundblog.de\/?p=1558"},"modified":"2012-03-13T13:43:43","modified_gmt":"2012-03-13T12:43:43","slug":"google-kauft-doubleclick-fur-31-milliarden-dollar","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=1558","title":{"rendered":"Google kauft DoubleClick f\u00fcr 3.1 Milliarden Dollar"},"content":{"rendered":"<p>Die 1,65 Milliarden US-Dollar, die Google f\u00fcr den Kauf von YouTube hingelegt hat, waren ja ein Schn\u00e4ppchen im Vergleich zu den 3,1 Milliarden, die sie heute f\u00fcr den Erwerb der Werbefirma <a href=\"http:\/\/de.wikipedia.org\/wiki\/DoubleClick\">DoubleClick<\/a> hingelegt haben. Die <em>New York Times<\/em> wei\u00df N\u00e4heres: \u00ab<a href=\"http:\/\/www.nytimes.com\/2007\/04\/14\/technology\/14DoubleClick.html?_r=2&#038;ref=technology&#038;oref=slogin&#038;oref=slogin\">Google Buys DoubleClick for $3.1 Billion<\/a>\u00bb:<\/p>\n<blockquote><p>DoubleClick, which was founded in 1996, provides display ads on Web sites like MySpace, The Wall Street Journal and America Onl1ne as well as software to help those sites maximize ad revenue. The company also helps ad buyers \u2014 advertisers and ad agencies \u2014 manage and measure the effectiveness of their rich media, search and other onl1ne ads.<\/p><\/blockquote>\n<p>Auch <a href=\"http:\/\/www.golem.de\/0704\/51672.html\">Golem<\/a> berichtet:<\/p>\n<blockquote><p>Onl1ne-Werbung soll effizienter und weniger aufdringlich werden<\/p>\n<p>Im Rennen um das Onl1ne-Werbeunternehmen DoubleClick hat sich Google unter anderem gegen Microsoft durchgesetzt. Allerdings zahlt Google daf\u00fcr einen stolzen Preis von 3,1 Milliarden US-Dollar, nachdem im Vorfeld dar\u00fcber spekuliert wurde, DoubleClick k\u00f6nne f\u00fcr rund 2 Milliarden US-Dollar den Besitzer wechseln.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Die 1,65 Milliarden US-Dollar, die Google f\u00fcr den Kauf von YouTube hingelegt hat, waren ja ein Schn\u00e4ppchen im Vergleich zu den 3,1 Milliarden, die sie heute f\u00fcr den Erwerb der Werbefirma DoubleClick hingelegt haben. Die New York Times wei\u00df N\u00e4heres: \u00abGoogle Buys DoubleClick for $3.1 Billion\u00bb: DoubleClick, which was founded in 1996, provides display ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5,4],"tags":[],"class_list":["post-1558","post","type-post","status-publish","format-standard","hentry","category-artikel","category-internet"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-p8","jetpack-related-posts":[{"id":1223,"url":"https:\/\/textundblog.de\/?p=1223","url_meta":{"origin":1558,"position":0},"title":"Google kauft YouTube f\u00fcr 1.65 Milliarden Dollar","author":"Markus","date":"9\/10\/2006","format":false,"excerpt":"Viele hatten's geahnt, die letzten Tage wurde h\u00e4ufig dar\u00fcber geschrieben, auch im \u00abWall Street Journal\u00bb und in der \u00abNew York Times\u00bb, jetzt ist es soweit: Google hat heute YouTube f\u00fcr 1,65 Milliarden Dollar gekauft. Quelle: Techcrunch: Moments ago the deal was confirmed. In their largest acquisition to date, Google has\u2026","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/textundblog.de\/?cat=18"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3574,"url":"https:\/\/textundblog.de\/?p=3574","url_meta":{"origin":1558,"position":1},"title":"Zur\u00fcck in die Zukunft: Gadgets von heute beworben im Stil der 70er","author":"Markus","date":"21\/6\/2010","format":false,"excerpt":"Alex Varanese (San Francisco) ist auf die geniale Idee gekommen, eine Zeitreise zur\u00fcck in die 70er anzutreten und vier Gadgets von heute (Handy, Laptop, MP3-Player, Spielkonsole) mit zu nehmen, f\u00fcr die er Werbekampagnen im Stil der 70er entwickelt: What would you do if you could travel back in time? 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Kein Problem, da gibt es eine einfache, und doch sehr funktionale L\u00f6sung: Aaron Swartz macht's m\u00f6glich, mit seinem kostenlosen und fast werbefreien (siehe unten)\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"Infogami","src":"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/infogamilogo.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1414,"url":"https:\/\/textundblog.de\/?p=1414","url_meta":{"origin":1558,"position":3},"title":"Masterplan: \u00dcber die Macht von Google","author":"Markus","date":"2\/2\/2007","format":false,"excerpt":"Den Wirtschaftsmeldungen der letzten Tage (z.B. FTD) konnten wir entnehmen, dass der Konzern Google im 4. Quartal 2006 \u00fcber 1.03 Milliarden U$ (!) Nettogewinn eingefahren hat. \u00dcberpr\u00fcfen wir eigenes Recherche- und Netznutzungsverhalten, merken wir immer st\u00e4rker, dass wir um Google kaum herumkommen. Praktische Google-Dienste wie Google Earth, Google Mail werden\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/textundblog.de\/?cat=4"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2173,"url":"https:\/\/textundblog.de\/?p=2173","url_meta":{"origin":1558,"position":4},"title":"Mit Google Sites zur wiki\u00e4hnlichen Homepage","author":"Markus","date":"22\/5\/2008","format":false,"excerpt":"Direktlink YouTube Wer f\u00fcr ein kleines Projekt mal eben eine Website braucht, kann daf\u00fcr einen neuen kostenlosen Service von Google in Anspruch nehmen: Google Sites. Wie immer bei diesen praktischen Google-Diensten, ist man hin und her gerissen, ob man der Datenkrake Google noch mehr Informationen anvertrauen soll oder nicht. 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