{"id":155,"date":"2005-01-13T11:09:45","date_gmt":"2005-01-13T10:09:45","guid":{"rendered":"http:\/\/textundblog.de\/?p=155"},"modified":"2005-01-13T11:11:27","modified_gmt":"2005-01-13T10:11:27","slug":"test-mit-wbloggar","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=155","title":{"rendered":"Reality Surfing"},"content":{"rendered":"

\"7<\/a>
\nMartin Luther<\/strike> Lars-Christian Cords schl\u00e4gt seine 95<\/strike> 7 Thesen \u00fcber Weblogs, Fr\u00fchwarnsysteme und Kommunikation<\/a> an die Pforte der Unternehmensberatung fischerAppelt<\/a>.<\/p>\n

Geschmunzelt habe ich vor allem \u00fcber These Nr. 5, wobei ich mir vorstelle, dass nun in manchen PR-Abteilungen eine nerv\u00f6se Betriebsamkeit, verbunden mit einem starken Gef\u00fchl des \u00dcberfordertseins, einsetzen d\u00fcrfte:<\/p>\n

5. Radarcontrol oder Overflow? \u00ad Weblogs stellen die Medienbeobachtung und Medienanalyse f\u00fcr Unternehmen vor neue Herausforderungen. Nur grob fahrl\u00e4ssige PR-Abteilungen fahren auf dem zunehmend bewegten „Ozean der Meinungen“ ohne Fr\u00fchwarnsystem. Wichtige Blogs der eigenen Branche m\u00fcssen in ein kontinuierliches Themenscanning einbezogen werden. Mitarbeiter der Unternehmenskommunikation sollten sich darum rechtzeitig mit dem Ph\u00e4nomen Blogging besch\u00e4ftigen. Dem zunehmenden Risiko kann nur durch erh\u00f6hte Medienkompetenz begegnet werden. Dabei kommt dem richtigen Filter die entscheidende Bedeutung zu: Manche Unternehmen haben die Beobachtung von Weblogs schon wieder eingestellt, da sie die unsortierte Flut von Logbucheintr\u00e4gen gar nicht mehr sichten konnten.<\/p><\/blockquote>\n

[via schockwellenreiter<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

Martin Luther Lars-Christian Cords schl\u00e4gt seine 95 7 Thesen \u00fcber Weblogs, Fr\u00fchwarnsysteme und Kommunikation an die Pforte der Unternehmensberatung fischerAppelt. Geschmunzelt habe ich vor allem \u00fcber These Nr. 5, wobei ich mir vorstelle, dass nun in manchen PR-Abteilungen eine nerv\u00f6se Betriebsamkeit, verbunden mit einem starken Gef\u00fchl des \u00dcberfordertseins, einsetzen d\u00fcrfte: 5. Radarcontrol oder Overflow? \u00ad […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-155","post","type-post","status-publish","format-standard","hentry","category-internet"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-2v","jetpack-related-posts":[{"id":1086,"url":"https:\/\/textundblog.de\/?p=1086","url_meta":{"origin":155,"position":0},"title":"Haltungsturnen: Bloggen auf drei Ebenen","author":"Markus","date":"24\/7\/2006","format":false,"excerpt":"Wolfgang L\u00fcnenb\u00fcrger-Reidenbach, alias Haltungsturnen, ist der n\u00e4chste Blogger aus Hamburg, der sich durch das Bloggen seinen neuen Job verdient hat (ab 1.08.06 geht er zur PR-Agentur Edelman in Hamburg). Heute erkl\u00e4rt er den Lesern der \u00abWelt\u00bb, warum und wie das Bloggen auf drei Ebenen funktioniert: 1. die Technik, 2. die\u2026","rel":"","context":"In "Artikel"","block_context":{"text":"Artikel","link":"https:\/\/textundblog.de\/?cat=5"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":142,"url":"https:\/\/textundblog.de\/?p=142","url_meta":{"origin":155,"position":1},"title":"Weblogs im Aufwind","author":"Markus","date":"10\/1\/2005","format":false,"excerpt":"In den letzten Tagen erfahren Weblogs in den traditionellen Medien eine erh\u00f6hte Aufmerksamkeit. Dabei wird allerdings zu wenig auf die Besonderheiten von Blogs eingegangen. 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Nicht nur, dass literarische \u00dcbersetzer f\u00fcr die wichtige Arbeit, die sie leisten, viel zu schlecht bezahlt werden, nein es wird ihnen auch \u00f6ffentlich vorgeworfen, sie t\u00e4ten nur so, als verdienten sie zu wenig. 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