{"id":1086,"date":"2006-07-24T16:55:14","date_gmt":"2006-07-24T14:55:14","guid":{"rendered":"http:\/\/textundblog.de\/?p=1086"},"modified":"2006-07-24T17:46:33","modified_gmt":"2006-07-24T15:46:33","slug":"haltungsturnen-bloggen-auf-drei-ebenen","status":"publish","type":"post","link":"https:\/\/textundblog.de\/?p=1086","title":{"rendered":"Haltungsturnen: Bloggen auf drei Ebenen"},"content":{"rendered":"<p>Wolfgang L\u00fcnenb\u00fcrger-Reidenbach, alias <a href=\"http:\/\/luebue.blogspot.com\/\">Haltungsturnen<\/a>, ist der n\u00e4chste Blogger aus Hamburg, der sich durch das Bloggen seinen neuen Job verdient hat (ab 1.08.06 geht er zur PR-Agentur <a href=\"http:\/\/www.edelman.de\/offices\/hamburg\/\">Edelman<\/a> in Hamburg). Heute erkl\u00e4rt er den Lesern der \u00abWelt\u00bb, warum und wie das Bloggen auf drei Ebenen funktioniert: 1. die Technik, 2. die Kultur und 3. der Trend. Wie er das meint, kann man nachlesen im Artikel \u00ab<a href=\"http:\/\/www.welt.de\/data\/2006\/07\/24\/970485.html\">B\u00fcrger verlieren das Vertrauen in professionelle Kommunikation<\/a>\u00bb.<\/p>\n<blockquote><p>Ein Hamburger Blogger erkl\u00e4rt, warum Weblogs und andere Internet-Medien das Marketing ver\u00e4ndern &#8211; Agentur Edelman will Konsequenzen ziehen<\/p><\/blockquote>\n<p>Sehr sch\u00f6n. Das dort Geschilderte wird auch f\u00fcr Viele nachvollziehbar sein, die mit Blogs immer noch nichts anfangen k\u00f6nnen.<br \/>\n[via <a href=\"http:\/\/luebue.blogspot.com\/2006\/07\/mal-das-mit-dem-blogdings-den-brgern.html\">Haltungsturnen<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wolfgang L\u00fcnenb\u00fcrger-Reidenbach, alias Haltungsturnen, ist der n\u00e4chste Blogger aus Hamburg, der sich durch das Bloggen seinen neuen Job verdient hat (ab 1.08.06 geht er zur PR-Agentur Edelman in Hamburg). Heute erkl\u00e4rt er den Lesern der \u00abWelt\u00bb, warum und wie das Bloggen auf drei Ebenen funktioniert: 1. die Technik, 2. die Kultur und 3. der Trend. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,15,4],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","hentry","category-artikel","category-hamburg","category-internet"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4uzZ-hw","jetpack-related-posts":[{"id":1052,"url":"https:\/\/textundblog.de\/?p=1052","url_meta":{"origin":1086,"position":0},"title":"WELT-Artikel \u00fcber Hamburger Blogosph\u00e4re","author":"Markus","date":"6\/7\/2006","format":false,"excerpt":"\u00abDIE WELT\u00bb stellt Hamburger Blogs vor: \u00abEin Ausflug in die Blogosph\u00e4re\u00bb. Das b\u00f6se Tagebuch-Wort f\u00e4llt, ansonsten ganz ordentlich, was Bj\u00f6rn Siebke schreibt, wenn er kurz die Blogs \u00abR\u00fcckseite der Reeperbahn\u00bb, \u00abRingfahndung\u00bb und das mir bisher unbekannte und momentan nicht mehr aktualisierte \u00abAbgrund Hamburg\u00bb vorstellt. Wer Blogs anhand des Hamburger U-\u2026","rel":"","context":"In &quot;Artikel&quot;","block_context":{"text":"Artikel","link":"https:\/\/textundblog.de\/?cat=5"},"img":{"alt_text":"Hamburg Blogplan","src":"https:\/\/i0.wp.com\/www.textundblog.de\/wp-content\/hamburgblogplan.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1905,"url":"https:\/\/textundblog.de\/?p=1905","url_meta":{"origin":1086,"position":1},"title":"Tagesspiegel \u00fcber Hamburg vs. Berlin Blog","author":"Markus","date":"14\/11\/2007","format":false,"excerpt":"Gestern hab ich Sven noch f\u00fcr sein Statement zu Wandsbek gelobt, heute lobt ihn der Tagesspiegel und stellt sein Blog \u00abHamburg vs. Berlin\u00bb in einem netten Artikel vor: \u00abMatch der Metropolen\u00bb. Welche Gro\u00dfstadt hat mehr zu bieten: Hamburg oder Berlin? Ein Blogger sucht mit ungew\u00f6hnlichen Vergleichen nach einer Antwort Update\u2026","rel":"","context":"In &quot;Artikel&quot;","block_context":{"text":"Artikel","link":"https:\/\/textundblog.de\/?cat=5"},"img":{"alt_text":"Hamburg vs. Berlin - Das Blog von Sven Dietrich","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/hamburgvsberlin.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1062,"url":"https:\/\/textundblog.de\/?p=1062","url_meta":{"origin":1086,"position":2},"title":"Zooomr-Foto des Altbaus der Stabi Hamburg","author":"Markus","date":"11\/7\/2006","format":false,"excerpt":"Das ist der Blick, der sich mir aus meinem B\u00fcro in der Stabi heraus er\u00f6ffnet. In Zusammenhang mit diesem wundersch\u00f6nen Foto des Altbaus der Stabi Hamburg m\u00f6chte ich die Leser von \u00abText & Blog\u00bb auf eine gute Marketing-Idee des Foto-Dienstes Zooomr hinweisen. Blogger, die - wie ich (!) - ein\u2026","rel":"","context":"In &quot;Foto&quot;","block_context":{"text":"Foto","link":"https:\/\/textundblog.de\/?cat=10"},"img":{"alt_text":"Altbau Stabi Hamburg","src":"https:\/\/i0.wp.com\/static.zooomr.com\/images\/36cf0df982d30be6970b6ca8c1eeb95ed330c926.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2091,"url":"https:\/\/textundblog.de\/?p=2091","url_meta":{"origin":1086,"position":3},"title":"Wikipedia-Statistik einzelner Artikel","author":"Markus","date":"13\/3\/2008","format":false,"excerpt":"Was vielen nicht bekannt ist, aber durchaus abfragbar ist: Wie oft werden bestimmte Wikipedia-Artikel aufgerufen? Auf dieser Seite (die auch Top-Listen zeigt), kann man die Aufrufzahlen und ihre Entwicklung \u00fcber einen bestimmten Zeitraum abfragen. Obenstehende Graphik zeigt zum Beispiel die Abfragezahlen des Artikels \u00fcber die regierende spanische Partei PSOE im\u2026","rel":"","context":"In &quot;Informationskompetenz&quot;","block_context":{"text":"Informationskompetenz","link":"https:\/\/textundblog.de\/?cat=16"},"img":{"alt_text":"Wikipedia-Statistik","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/wikipediastatpsoe.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7280,"url":"https:\/\/textundblog.de\/?p=7280","url_meta":{"origin":1086,"position":4},"title":"Kein Bier ohne Alster \u2013 mehr als eine Ausstellung \u00fcber die Braukunst","author":"Markus","date":"6\/9\/2016","format":false,"excerpt":"Gestern habe ich auf Einladung des Museums f\u00fcr Hamburgische Geschichte an einer Preview f\u00fcr Hamburger Blogger\/innen auf die Ausstellung \u00abKein Bier ohne Alster\u00bb teilgenommen, die heute Abend er\u00f6ffnet werden wird. Eines vorneweg: schaut euch diese Ausstellung an, super interessant und selbst f\u00fcr Menschen, die mit Bier nicht allzu viel am\u2026","rel":"","context":"In &quot;Foto&quot;","block_context":{"text":"Foto","link":"https:\/\/textundblog.de\/?cat=10"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/IMG_8325.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/textundblog.de\/wp-content\/IMG_8325.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/IMG_8325.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/IMG_8325.jpg?resize=700%2C400 2x, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/IMG_8325.jpg?resize=1050%2C600 3x, https:\/\/i0.wp.com\/textundblog.de\/wp-content\/IMG_8325.jpg?resize=1400%2C800 4x"},"classes":[]},{"id":4639,"url":"https:\/\/textundblog.de\/?p=4639","url_meta":{"origin":1086,"position":5},"title":"Reif f\u00fcr die Insel &#8211; Drei Tage Helgoland","author":"Markus","date":"13\/4\/2012","format":false,"excerpt":"Frau Bogdan und Herr Buddenbohm haben zur Klassenfahrt gebeten. Gerne sind eine Gruppe Hamburger (und zugereister) Blogger dem gestrengen Ruf der Klassenlehrer gefolgt und verbringen drei Tage auf der vom Festland am weitesten entfernten Insel Deutschlands. Oben zu sehen der erste Eindruck, den Helgoland den Ankommenden am Hafen bietet. Wir\u2026","rel":"","context":"In &quot;Foto&quot;","block_context":{"text":"Foto","link":"https:\/\/textundblog.de\/?cat=10"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1086"}],"version-history":[{"count":0,"href":"https:\/\/textundblog.de\/index.php?rest_route=\/wp\/v2\/posts\/1086\/revisions"}],"wp:attachment":[{"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/textundblog.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}